Plan 05 · Flagship · 1-on-1 · Maddy

12-Week Custom.

The flagship. Twelve weeks. One client, one coach. Daily WhatsApp access, weekly programming review, form-check videos, macros adjusted every fortnight. The real thing.

⏱ 12 weeks 💬 Daily WhatsApp 🎯 1:1 custom ⭐ Most transformative

What you pay

India (INR)

₹7,999 / 12 weeks

One-time or 3-month EMI

Worldwide (USD)

$96 / 12 weeks

≈ $8 / week for daily coach

💳 Pay ₹7,999 · Start in 24h →

Questions first? WhatsApp Maddy Or email — support@fitnessbymaddy.com

Selection call · Limited slots

What's inside

Onboarding call — 45 min Zoom to calibrate goals, injuries, schedule
Fully custom programming — rebuilt weekly to match your recovery + PR data
Daily WhatsApp access — ask anything, send form videos, get answers same day
Weekly review — sessions logged, volumes auto-adjusted every Sunday
Form-check videos — shoot a lift, Maddy voice-notes cues within 24h
Macros revisited fortnightly — calories + protein + carbs adjusted to progress
Custom Indian meal plan — built around your kitchen, not a template
Monthly progress photos + measurements review call

Why 12 weeks

The minimum window
for real change.

Muscle protein synthesis adapts over 8–10 weeks. Fat cells shrink visibly from week 4. Habit loops harden around week 9. Twelve weeks is the clinical gold standard because anything shorter is noise.

More importantly: it's long enough for the program to change as your body does. Your week-1 plan isn't your week-6 plan — that's the whole point of custom.

This is the plan Maddy personally takes his 2,400+ clients through. Every transformation photo on the main site started here.

ACSM position stand ISSN protein 2017 Schoenfeld 2016 volume

How 12 weeks unfolds

A trajectory,
not a template.

Block

Focus

Weeks

Outcome

Block 1

Onboard · baseline · technique

Weeks 1–3

Habits, not PRs

Block 2

Volume accumulation · fat-loss phase

Weeks 4–6

First visible change

Block 3

Intensification · compound strength

Weeks 7–9

PR week

Block 4

Peak · retest · maintenance handoff

Weeks 10–12

Own it forever

This is for you if

You've tried group plans and plateaued — you need someone watching your numbers
You have specifics — injury, PCOS, 40+, thyroid, pregnancy-return — needing a tailored plan
You want a coach who sees you as a person, not a ticket
You're ready to show up 5–6 days a week for 12 weeks

Skip this if

You want a class experience (take Gym Partners)
You only need a PDF (take Burn & Build)
You can't commit daily — this plan loses 80% of its value without WhatsApp use

Questions

Everything asked before.

How is this different from Gym Partners or HIIT Live?

Those are group programs with shared sessions. 12-Week Custom is 1:1 — your program, your schedule, your macros, your check-ins. Most Gym Partners clients upgrade to this after one pack.

Is daily WhatsApp actually daily?

Yes. Maddy replies within 24 hours on weekdays (usually 2–4). Send form videos, ask macro questions, flag injuries. The text thread IS the coaching.

Can I pay in installments?

Yes — 3 × ₹2,700 monthly in India, or split over two USD payments worldwide. Arrange on WhatsApp.

What if I fall off in week 6?

That's exactly what the daily access is for. Maddy pulls you back, resets your volume, and recalibrates. No shame — most clients hit a dip around week 5 or 6.

I'm a NRI with a different timezone — does that work?

Yes. Current client base spans 7 timezones. Most communication is async on WhatsApp, and the one monthly live call is scheduled around you.

Is there a discount for returning clients?

Yes — 15% off for anyone completing a 12-week previously. Ask Maddy.